"With the vertical pixels, we're able to add a fifth row of icons ... you see more of the web, more of your email. Your Calendar shows more events."
"all of our software is being updated to take advantage of this gorgeous display. iPhoto, iMovie, Garage Band ..."
But what about the third-party apps? "It runs at the same size. You don't have to stretch or scale it. Black borders on each side."
the great app Djay is being used as an example.
Before and after examples of apps that take advantage of the new display. CNN and OpenTable.
Djay is one of the best apps on the platform. So great.
These are apps that have, apparently, already updated.
Touch sensors have been integrated into the display itself, rather than a layer on top.
Color accuracy is a big deal, since an increasing number of photographers are using the iPhone and accessories for some of their video and photo work.
HSPA+ and DC-HSDPA are also built in.
LTE is a single chip, a single radio, a dynamic antenna that can switch between networks.
"LTE is the most complicated technology ever brought to this Earth."
"You can imagine the challenge the team faced of trying to match the iPhone 4S in battery life. But we've not just matched it, we've exceeded it."
And that was it for battery life. Blink and you missed it.
Time to talk about the camera. 8 megapixel, 2364x2448 resolution.
That's still excellent -- Apple tends to meet the battery metrics it touts, so if I can really get 8 hours of LTE usage, I'm going to be very happy. That's a workday. Finally.
One thing about the iPhone 5 -- it's very shiny around those edges. Almost Tron-like.
$199 for 16GB up to $399 for 64GB.
iPhone 4 will now be free. the 8GB model, at least.
When? Pre order on Friday. Ship one week later, Sept 21.
US, UK, Canada, Germany, Japan, Hong Kong, Singapore, all on the 21st.
100 countries, 240 carriers by the end of the year -- "our fastest phone rollout ever."
iOS6 will launch September 19!
Looks like the 3GS is no more
iOS6 will work on all phones and tablets back to the 3GS.
"we have something near and dear to our hearts to talk to you about today -- music."
This'll be the new iTunes, then. Finally.
New iTunes available in "late October."