We've seen most of this before, but there are more emphasis on the little details and finishes.
Siri now knows sports, as Scott demonstrates by bringing up the 49ers and the Packers.
It's like a private group Instagram, which is why I like it. Now I can easily share a group of photos with Mashable staffers for instance -- or with my mom.
Siri gives the NFL standings -- and yes, she can now launch apps.
Siri will recommend movies based on Rotten Tomatoes.
And she'll book restaurant tables for you -- just tap the time you'd like to reserve. Powered by OpenTable.
"We've integrated Facebook into many of the apps throughout the OS."
"Now you can make a Facetime call from the cellular data network." Should be a big asterisk on that one ...
iPhone 5 comes in this beautiful black design -- and in white.
"the team has packed in innovation at every level of the design."
Sounds like that's it for iPhone 5. Now, presumably on to the new iPods?
Obligatory Jony Ive video on the iPhone 5.
"We don't just want to make a new phone. We want to make a much better phone. It's completely redesigned." - Ive
"the thinnest, lightest iphone we've ever built ..." that's the mantra for today, folks.
"LTE can be faster than the fastest wifi at home," says Bob Mansfield. Emphasis on "can."
"The A6 chip is so power efficient, it gives you increased performance and uses less battery life." -- Mansfield
One thing I didn't realize about the Maps app -- it has a "Print" option displayed prominently.
CT: any release date info on iOS 6?
So Apple is doing its best to push the features of the new iPhone 5 in this video. It's clearly a solid piece of work. But is it enough?
@Christina not a word. Yet.
And the video goes into a lengthy description of the diamonds that finish the aluminum housing, giving it a reflective edge.
Your camera gets analysed and matched to one of more than 700 possible camera covers during the manufacturing process.
One thing about the iPhone 5 -- it's very shiny around those edges. Almost Tron-like.
$199 for 16GB up to $399 for 64GB.
iPhone 4 will now be free. the 8GB model, at least.
When? Pre order on Friday. Ship one week later, Sept 21.
US, UK, Canada, Germany, Japan, Hong Kong, Singapore, all on the 21st.
100 countries, 240 carriers by the end of the year -- "our fastest phone rollout ever."
iOS6 will launch September 19!
Looks like the 3GS is no more