Video's over -- Cook's back out. "Each of those scenes has an amazing story behind it. We want to help our customers create even more amazing customers, because we know this is just the beginning for iPad."
So that means new iPad, and Phil Schiller comes back up to drop some specs.
Phil's back. He gets the honors of unveiling the new iPad(s).
Looking at a photo of the old iPad, can't help but think "Look at those bezels!"
Schiller going over the change to the look and feel of each generation of iPad. And you know where this is going...
Schiller calls this the biggest step yet. So we've got a video.
"Today we think we have the biggest step yet in delivering the vision that is iPad."
Looks just like a larger iPad mini, just like the leaks.
Thinner, lighter, more powerful -- Schiller says.
New name for the iPad. So it's the iPad Air.
iPad Air is the name! Wow, does that mean iPad Pro is in the works?
9.7-inch Retina Display with narrower side bezel (43 percent smaller).
Or, is the bigger iPad staying around...? Maybe I should stop tying and let Phil tell me.
Now 7.5mm down from 9.4mm. 20 percent thinner, Schiller says.
This happened with much work, Schiller says. Now weighs 1 pound, down from 1.9 lbs.
It's the lightest full sized tablet in the world Schiller boasts.
It weighs 1 pound on the nose. "The lightest full-size tablet in the world." I'm guessing some of you are frantically fact-checking that as I type.
This is the same chip that's in the iPhone 5S. 64-bit, and comes with M7 motion coprocessor. This is 2x the processor on the previous generation, with 2x faster graphics.
Not an A7X chip, as some had expected, the same A7 as the 5S. Again, perhaps room for a Pro?
BTW, yes, the bezels are much thinner -- on the sides, at least. Just like the mini.
It's 72x faster than the original iPad in GPU performance, Schiller notes. New version gets 2x increase in rendering, and 2x as fast opening files. It's also got MIMO wireless technology but still using 802.11n (not ac)
5MB iSight camera, 1080p HD video, FaceTime HD camera with larger pixels, dual microphones, and improved backside illumination on cameras.
10 hours of battery life.
Comes in silver and white, and space gray.
No gold iPad. Sorry, Mr. T.
Replaces full-sized iPad. Starts at $499 for 16GB wiFi. And Cellular for $629.
iPad 2 sticks around at $399.
iPad air ships November 1st.