Someone named "Dr Flamenco" just introduced himself on video.
"We hope that you love these new products as much as we've loved creating them. I'd like to thank all the teams at Apple that have worked so hard creating these products."
Wow, wrapping up? This is a fast event. One hour ten minutes. But first...music.
"Now, before we close this morning, I'd like to return to music for a moment."
"You've heard us say multiple times that music is embedded in our DNA... We do really love music, and we love celebrating with great artists. Sometimes in the past we've invited a musical guest to help remind us just how much we love music."
Looks like a musical guest is here.
"We have invited a guest this morning and he has gone through great lengths to make it here..." they're bringing out a mic stand...
Who is it? I want John Williams.
"He is widely viewed to be one of the best singger/songwriters of our time..."
ally winding this guy up, Tim!
It's Elvis Costello! ZOMG
Elvis Costello is playing, very close to me.
"How y'all doing? Wow, that's a lot of fancy stuff. I feel underdressed. I've got just my old Fender guitar... wow, can I say Fender in here?"
I just bought Elvis Costello tickets for when he performs in Albany. I'll consider this a little preview... with a laptop and 300 of my closest colleagues.
"What's so funny about peace, love and understanding." At least he didn't change it to "security, polycarbonate cases and five-element lenses."
Doesn't quite have the same ring to it.
Mr. Ross Rubin is singing along, and i don't blame him one bit.
I always say this at these things, but I can't help but think it -- it's gotta be really hard to perform to a room full of dudes and ladies intently looking at their laptops.
Big applause! "Thank you. I originally wrote that song as a prank, to make fun of all the peace and love songs of the '60s."
That was a nice break for emailing my staff back in NY/SF.
"When I left school, the first job I did was I was a computer operator. Looking at all the magic today I wonder if I didn't get into the wrong business."
Cool: he's reflecting on his old computer vs the phones of today.
He says the computer he operated was as big as a football field, and he expects that the new iPhone has far more power. We'd guess he's right.
He's singing a song about radio to honor the iRadio release...
"Before I got into showbusiness I thought radio was great... this was my imaginary song about radio before I found out how foul and twisted it was."
The song is "Radio Radio" by the way.
Including such powerful lyrics as "Sha la la la la la la."