So, to recap...iPhone 5C seems a lot like the 5. New colors and cases. Less expensive.
When's the last time you think he sang and people were live blogging during it? Probably a first for everyone in here.
5S is all about new camera, A7, fingerprint-sensing Touch ID. And the M7 chip for health apps.
We haven't seen: any controller cases for iPhone, Apple TV software update, iPods, iPads, Macs, Mavericks. Just iPhones and a bit of iOS 7.
Big applause! Elvis stepping away from the mic and giving a bow, shaking Tim Cook's hand.
Touch ID could be the lurking mobile wallet, in a sense, for its ease-of-payment potential.
Standing ovation from those who don't have laptops on their laps!
Standing O for Elvis, who hasn't left the building.
"I thought you were all getting up to dance," quips Elvis. "That could be the next app, like iPad Twister."
We're getting another song, "How would you like to hear a new song." He's made a record with the Roots, and some of the vocals were recorded on an iPad.
iPhone 5C is $549 off-contract for 16GB version, btw. Not mentioned at event...for good reason.
"It's a little sad song to end on, I know, but a true one."
Didn't mean to ruin the music moment.
A song called "your cheap unlocked off-contract iPhone isn't here today."
Song was "Tripwire" and Elvis is getting another standing O. Pretty sure that's a new record.
And Elvis has exited stage-right, Tim is back up.
And there's a demo room, so we're going to go check that out.
That was the end of the musical performance. And there will be a demo room. Stay tuned!
And that's it, liveblog over! We'll be back with hands-on soon!
Thanks for joining us, we hope you enjoyed!
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