"iOS 7 is designed to complement the iPhone 5C perfectly." The wallpaper and translucency brings it all together to provide "the right experience."
So, over/under on new semi-seasonal color updates and special editions?
Jony again. "I think it's quite remarkable when something feels familiar yet is new. That's the iPhone 5C. It's the vivid realization of hardware and software in one device."
Video over, Phil is back up.
Least favorite for me: the tomato-soup red.
Okay. Now...the iPhone 5S.
Now the next phone, iPhone 5S! "The most forward-thinking phone we've ever created."
"In fact, the most forward-thinking phone anyone has ever made."
"most forward-thinking phone anyone's ever made." whoa. bold words.
"It's built in a design that is absolutely the most beautiful, and stunning design in the entire phone industry."
We're seeing some liquid metal, definite gold/champagne color!
And yes, there's a new home button!
And a crazy capacative home button.
Big applause for the new iPhone 5S.
Flash looks twice the size.
"This is iPhone 5S. It's made of a high-grade aluminum, with diamond-cut, chamfered edges." Yes, just like the iPhone 5.
No square on home button.
"It is the gold standard in smartphones." Nice one, Phil.
Silver, gold, and "a new space gray." No more black. Too much scratching?
He's talking about performance, downplaying sheer specs but calling the 5S a "huge leap forward in mobile computing performance."
"We've just finished putting the final touches on Infinity Blade III and it will be available in the App Store along side the new iPhone 5S."
Phil is back. "That is a level of graphics performance you have never before seen on a mobile device."
"But that's not the end of the story in the architecture. We have a completely new part in the iPhone, we call it M7."