Never have I heard so much applause for Rush!
We're now seeing how to make a Rush station, to get a "pure dose of awesome." Lots of laughs to that. "Good thing they turned the audio down or that would be a career-ending moment."
"Downloading iOS 7 is like getting an all-new device. One that's so much more useful and elegant than ever before."
"like getting an all-new device." Now showing off iPad and iOS 7, ever-briefly
"As always iOS 7 will be available, unbelievably, for free, starting on September 18th."
Sept 18. Okay. So, that holds true to last year.
iPad 4 and later, iPad 2 and later, iPad mini, and 5th gen iPod touch.
Craig is off, Tim is back! "This has been an incredible effort. I can't stress that enough."
"We think our customers are absolutely going to love it."
Now we're looking at iWork. "As you know, iWork was designed to take advantage of the iPhone and the iPad and to bring that power right to your fingertips."
Tim is saying it's the best-selling mobile productivity suite.
I'd love to see Pages be a little more integral to my iOS workflow.
Do you use Numbers/Keynote/Pages? Which one the most?
We're looking at Keynote, Pages, and Numbers. "Now, iWork highlights the fact that iOS devices aren't just great for consuming content. They're incredible for creating content."
"We also make some incredible creativity apps, apps like iPhoto... You can take your photo editing to a next level."
iPhoto and iMovie now being mentioned.
Will there be iOS iLife suite?
iMovie is another Tim is highlighting. "We think that iWork is a really key advantage for a customer's productivity, and that iPhoto and iMovie are great for their creativity. No other platform has apps like these. We think all iOS devices are made better if they have these apps."
Today: all five apps free.
"Today, we're making
all five of these industry leading apps free."
Wow! That's a great deal. "They're free with any new iOS device." Sorry, iPhone 4S owners!
Free with any new iOS device. Aha.
"With one touch, boom, all five of these apps are downloaded for you, and some additional ones."
New iPads, iPhones, and 5th gen iPod touches.
"We think this will be great for our customers." And we agree, it's a great deal. They're great apps.
Pretty nice extra incentive for a new device.
iPhone: okay, here we go.