We're seeing the manufacturing process now, of the polycarbonate getting moulded. There's a steel frame that's actually glued in.
Holes are machined, not molded, and the whole thing is actually provided with a lacquered glosscoat.
I could see this phone being more bounce-on-the-pavement friendly.
"A solid, dense feel that you would not expect from a plastic product."
Half an hour in, pretty fast and furious pace.
Now he's talking about the "soft, matte, microfiber-lined silicon" cases, a "very intentional contrast" to the gloss iPhone.
Craig is talking now, talking up the specs. He says the battery life is "impressive" but we haven't heard any figures quoted yet.
I want to know how impressive the battery life is.
That green is as bright as the sneakers on someone I saw this morning at the omelette bar.
"iOS 7 is designed to complement the iPhone 5C perfectly." The wallpaper and translucency brings it all together to provide "the right experience."
So, over/under on new semi-seasonal color updates and special editions?
Jony again. "I think it's quite remarkable when something feels familiar yet is new. That's the iPhone 5C. It's the vivid realization of hardware and software in one device."
Video over, Phil is back up.
Least favorite for me: the tomato-soup red.
Okay. Now...the iPhone 5S.
Now the next phone, iPhone 5S! "The most forward-thinking phone we've ever created."
"In fact, the most forward-thinking phone anyone has ever made."
"most forward-thinking phone anyone's ever made." whoa. bold words.
"It's built in a design that is absolutely the most beautiful, and stunning design in the entire phone industry."
We're seeing some liquid metal, definite gold/champagne color!
And yes, there's a new home button!
And a crazy capacative home button.
Big applause for the new iPhone 5S.
Flash looks twice the size.
"This is iPhone 5S. It's made of a high-grade aluminum, with diamond-cut, chamfered edges." Yes, just like the iPhone 5.
No square on home button.