Hau Thai-Tang, VP of engineering, takes the stage.
name drops developer.ford.com
Time to talk about the Ford Developer Program. Wondering how this is different from the Sync Apps portal that was launched previously.
65% of Ford Sync owners say the system was an important part of their purchasing decision, he says.
"App economy" -- 1+ billion smartphones in use, 55 billion apps in use. Another billion smartphones by 2015.
It's no secret that I'm a fan of Sync and AppLink... now if they could fix MyFord Touch.
Those people will want to use the "full, expanded capabilities" of their phones in the car.
75% of smartphone users say it's important to connect phone and car.
It's a turning point for in-car connectivity, he says.
And it starts with voice input -- a "critical foundation for safe driving."
The great contradiction of smartphones in the car is that smartphone users are 2x more likely to touch the phone while driving. The solution? Voice command.
2015 estimate: 14 million Sync-equipped vehicles globally. Lots of opportunity for developers.
Ford is working with MLB.com, Pandora, NPR, etc.
"Today is really about expanding the access and availability of the AppLink software beyond our original partners."
There's no shortage of Ford Sync AppLink supported apps on Android and iOS platforms.
Millennials "enjoy customizing their experience with consumer products."
Julius Marchwicki, global product manager for AppLink, takes the stage.
Julius broke the black jacket-and-jeans look with a pullover. Bold.
So far, I haven't really heard much that sounds "new." Just more apps for AppLink, which is cool but not "gee-whiz."
We will deny apps that will attempt to display video content or rich imagery, or extensive text, or gaming apps, he says.
"It's basically a Sync in a box." The package Ford gives to developers at its portal.
Ford Sync Technology Development Kit is a "Sync in a box." I can't help but sing "It's a Sync in a box!" in my head.
Apps get approved by JacApps, Ford's approved development house.
"We believe developers can be more successful using the AppLink API more than any other available for automobiles."
Sync AppLink is high volume, global, easy to integrate, etc.
Congratulates Roximity for winning Ford's AppLink Challenge.
So the new Developers Portal should make it easier work with Sync. At the very least, I hope this means that we'll see an acceleration in the growth of AppLink apps. The automaker has only added a few new apps every year since the service launched.
On to another developer: the team behind BeCouply. They're bringing them onstage!
They're a real couple that built an app to help couples "have epic social lives." It's launching tomorrow.