On to the next category: navigation and location. Here's where the aforementioned Glympse app comes in.
Again, Glympse is about sharing your location information via e-mail, SMS, Facebook or Twitter. It's about knowing where your kids are.
Glympse is a location-sharing service for friends and family. I get the potential usefulness, but who actually uses these location sharing services?
Glympse exec is on stage explaining why they created such a thing: "there's always that 'where are you' concept," he says.
With Glympse, you can use voice or just a button on the dashboard to tell someone where you are.
It's available today. "If you own a Ford, give it a shot."
One of Ford's first partners from Asia: Sina Weibo. Big fish, this one.
This is China's Twitter, basically -- only it's massively popular. 424 million users. 120 million posts per day.
Benefits: Local map and traffic, local and regional music and news, offboard language technology.
I suppose the families with driving teens angle is a good one for apps like Glympse. But I can't see convincing my friends to install an app like this on their phones.
"AppLink literally presents a world of opportunity to developers."
In sum, some big app partners: WSJ, Sina Weibo, USA Today, Glympse, etc.
Automakers simply can't ignore the growing Asian market, so apps like Sina Weibo are more important than they may initially seem.
Doug reminds us that AppLink is license-free and royalty-free. Ford wants to be "the standard protocol for app integration inside the car."
Ford's Paul Mascarenas comes back onstage.
"It's one thing to be customer-focused. But Ford also wants to be developer-focused."
Developers, developers, developers!
"We understand what developers need, and we're making it easy" for developers to do their thing.
...and that's it, really. Apps!
Nothing groundbreaking here; no new cars. But it's good to see Ford AppLink building steam and supporting more apps.
There were only about 2-3 apps added two years ago, about 4-5 added last year. This year it's nine apps added. The snowballing effect is the most noteworthy takeaway, I think.
@Joe297 Ford's been doing a pretty good job of adding the new tech to their cars, but even they can't escape the long product development cycles of the automotive industry. The Edge was likely designed before AppLink was ready to be included. So that car just missed the software cycle...
@Sal Sync already supports the text-to-speech reading of SMS messages on phones that support the MAP Bluetooth profile. However, while it will let you reply with canned responses, it doesn't let you voice input responses.
Hello, folks. I'm Executive Editor David Carnoy and I'll be providing color commentary for this press conference. Hopefully I won't get too off color.
Welcome, thanks for watching.
No 3D glasses this year. Last year (or maybe it was the year before) they had them on our seats.
More seating this year than usual -- although I'm back in what one might call the "obstructed view" seats.