CNET's photographer James Martin already has some photos posted to set the scene for the big event.
I'm helping cover the event remotely from the East coast. Still listening to some light jazz on the Webcast waiting for the big event to begin. Please feel free to send some comments and questions ahead of time. And we can get a conversation going before things kick off.
That's a good question. They're a chip company so I don't know if I'd categorize any of their product announcements as that exciting. That said, they are an incredibly important company. And as consumer products increasingly get connected to the Internet, they will continue to be more important to the industry.
Hey guys. We're about to start.
It's a full house at this event. Maroon 5 will be playing, and there are likely going to be other special guests, as well.
Qualcomm is taking this keynote over for Microsoft, so I'm sure they don't want to disappoint us.
Here we go. We've got three big screens in here. The middle one is counting down to the start while the other two are giving us some nice images of CES.
Right now they're piping "Gangnam Style" on full blast.
Really Gangnam Style? I'm not even in Vegas this week and I already know this song is so overdone.
I kind of wish they had Qualcomm's executive team dancing. Alas, no.
CEA President Gary Shapiro's on the stage now.
For over a dozen years, right here at CES on this stage ... this special evening slot has had only two people featured: Bill Gates and Steve Ballmer.
Tonight turn from Microsoft to another great company helping drive the consumer electronics industry.
Mobile is transforming the whole world. Global mobile revenue was expected to hit $1.5 trillion in 2012 -- 2 percent of the world's GDP
Now Shapiro is talking up the background of Qualcomm CEO Paul Jacobs.
It's a pretty hefty resume.
Shapiro: You might say he was born mobile.
Here comes another video spot.
Or not. Just a countdown screen again, and now we've got actors standing behind some see-through screen. I'm not sure how to describe this. lol.
The actors are chatting about what they do with mobile. The newborn mobile generation.
I have to agree with you, Fred. This is kind of sad.
CEO of the wireless chipmaker.
Ok I think we get it. The world has gone mobile. And now we have CEO Paul Jacobs.
Jacobs: This is the first time a mobile company has opened up the electronics show.
Of course Qualcomm isn't a traditional consumer electronics company.
1 million new smartphones are activated every day.
We went out and asked some folks what it means to be born mobile. Here goes another video.
Born mobile? What it's mean to you?