Star Trek using Qualcomm's context awareness tech for its app
Use geofencing, audio recognition, etc.
Jacobs: Star Trek fans are serious about their love for this franchise.
There's been a lot of mystery here. Are you going to tell us about your character
Eve: I play Dr. Carol Marcus. She has a PhD. I can't tell you anything else.
Jacobs: You're not going to tell us anything more?
Eve: No, my lips are sealed
Sorry I'd probably be more excited if a character from Downton Abbey took the stage. I guess I am another kind of nerd.
There is a way you can delve deeper into the Star Trek universe through the app
Fans can become a part of crew when login. Go on real world missions.
Matthew Crawley! If only ...
The app works with Vuforia platform like that Big Bird is using.
The app runs silently in the background. Can unlock features just by walking into a movie theater.
You'll hear more in February about Star Trek
One fan will have a chance to win a VIP trip to the film premiere in the U.S.
Smartphone is going to enable a digital sixth sense for us
Eve has left. Back to Jacobs
We've seen a bunch of cool devices tonight but before we go, I want to show you one of my favorite battery powered devices.
Working on a unique wireless tech called Qualcomm Halo - your device automatically starts to charge when you pull into your garage or an activated parking garage
Don't need to hook up cables or anything.
Now there's a very, very nice looking car on the stage
Wireless charging for cars? What about wireless charging for all my devices. That would be nice too. Please someone come up with that capability.
Wonder if that's Jacobs' ride after the keynote
He and Ballmer can cruise the Strip
Rolls Royce went out on a world tour. .. During that tour it was recharged by a cable or the Qualcomm Halo wireless charging system. The wireless charging proved to be more reliable. Toward end of tour, used it exclusively
Oh dear that is decadent. An electric Rolls Royce.
Even the sound system is awesome
I hope they sing Payphone and change the words to Smarpthone
And now the concert! Maroon 5